This list includes major platforms, niche networks, and options for specific industries or audiences. Some of these are well-known and commonly used in digital marketing, while others may offer unique opportunities for targeting niche markets.
Top PPC Platforms for Marketing:
- Google Ads – The most popular PPC platform, allows ads on search engine results and across Google’s display network.
- Bing Ads – Microsoft’s PPC platform targeting the Bing search engine.
- Facebook Ads – Includes Facebook, Instagram, Messenger, and Audience Network for diverse targeting options.
- LinkedIn Ads – PPC for targeting professionals and businesses on LinkedIn.
- Twitter Ads – Twitter’s platform for promoted tweets and trends.
- Pinterest Ads – Target Pinterest users with visual-based ads.
- YouTube Ads – Video ad campaigns through Google Ads to target YouTube users.
- Amazon Ads – Amazon’s PPC platform to promote products within the marketplace.
- Yahoo Gemini – Native advertising network from Yahoo, including mobile and desktop.
- Snapchat Ads – Advertising opportunities through Snap Inc.’s platform.
- TikTok Ads – Short-form video ads to target TikTok’s Gen Z and millennial audience.
- Reddit Ads – Reddit’s self-serve ad platform for targeting niche communities.
- Quora Ads – PPC through Quora’s platform to reach users asking questions.
- Microsoft Audience Network – Microsoft’s network that extends display ads to its partners.
- AdRoll – Cross-platform advertising for retargeting ads to users.
- Taboola – Native advertising platform for recommending content.
- Outbrain – Another content discovery platform for native ads.
- PropellerAds – Display and pop-under ads across a range of websites.
- Revcontent – Native ad platform focusing on content recommendation.
- Chitika – Contextual advertising targeting mobile and desktop users.
- TripleLift – Programmatic native advertising platform.
- Skimlinks – Monetization through affiliate links, used for both display ads and affiliate programs.
- Media.net – Yahoo and Bing-powered contextual ads, including display, mobile, and native ads.
- Leadbolt – Mobile app ad network for display, video, and native advertising.
- AdColony – In-app video ads for mobile app developers.
- Vungle – Focuses on in-app video advertising, used for mobile apps.
- Flurry – Mobile ad network owned by Verizon Media for app monetization.
- Tapjoy – Mobile ad platform specializing in rewarded ads for apps.
- InMobi – Global mobile ad platform for engaging users in-app.
- Smaato – Mobile-first programmatic advertising platform for app developers.
- Chartboost – Mobile ad network targeting game developers.
- LeadSquared – A lead management platform that includes PPC for lead generation.
- Perfect Audience – Retargeting ads platform for websites.
- RevContent – Content recommendation and native advertising network.
- Spoutable – A native advertising network focused on high-quality content.
- ClickCease – Click fraud prevention service for PPC campaigns.
- ClickBank – Affiliate marketing platform offering PPC campaigns for products.
- ShareaSale – Affiliate network that integrates with PPC ads.
- CJ Affiliate – Another affiliate network that integrates PPC with affiliate offers.
- FlexOffers – Affiliate network with options for PPC campaigns.
- MaxBounty – Affiliate marketing network that supports PPC campaigns.
- AdEngage – Offers native ads and direct traffic for PPC marketers.
- Choozle – A self-service programmatic advertising platform.
- Bing Ads – Microsoft’s ad network, allowing businesses to target Bing users.
- Adform – Platform offering programmatic display, video, and mobile ads.
- Bidtellect – Programmatic advertising with an emphasis on native content.
- Yandex Direct – Russian search engine’s advertising platform.
- Adacado – Personalized creative ads platform with a focus on digital and mobile.
- StackAdapt – A programmatic advertising platform for native ads.
- Verizon Media – Provides a suite of advertising tools across Yahoo, AOL, and partner sites.
Niche and Industry-Specific PPC Networks:
- Zillow Premier Agent Ads – Real estate-specific PPC advertising.
- Trulia Ads – Another real estate-focused advertising network.
- Indeed Job Ads – Target job seekers with sponsored listings.
- Glassdoor Ads – Reach job seekers with paid listings and employer branding.
- Healthgrades Ads – PPC for healthcare professionals to target local patients.
- WebMD Ads – For healthcare PPC campaigns targeting health-conscious users.
- Yellow Pages Ads – Local advertising on a popular directory service.
- Angie’s List Ads – Target homeowners looking for contractors.
- Cars.com Ads – Automotive advertising for dealerships.
- Autotrader Ads – Pay-per-click ads for car dealerships and buyers.
- HomeAdvisor Ads – Local services advertising platform, especially for home improvement.
- Houzz Ads – PPC advertising for home design and renovation professionals.
- Yelp Ads – Local search ads targeting reviews and local business customers.
- WeddingWire Ads – PPC advertising for the wedding industry.
- The Knot Ads – Another wedding industry-specific advertising platform.
- Expedia Ads – For travel-related PPC campaigns.
- Airbnb Ads – Ads for vacation rentals and property owners on Airbnb.
- Booking.com Ads – Travel and hotel PPC advertising.
- TripAdvisor Ads – Target travelers through TripAdvisor’s PPC campaigns.
- Realtor.com Ads – For targeting home buyers and sellers.
- Nextdoor Ads – Local ads targeting specific neighborhoods.
- Postmates Ads – Advertising through the Postmates delivery service.
- Grubhub Ads – PPC ads for restaurants on the Grubhub platform.
- Uber Eats Ads – Food delivery service that allows local restaurants to run PPC ads.
- Groupon Ads – PPC ads for deals and discounts on Groupon.
- Bumble Ads – For dating-related advertising campaigns on Bumble.
- Turo Ads – For car-sharing businesses running PPC ads.
Emerging Platforms & Ad Networks:
- Klaviyo Ads – Email marketing integrated with PPC strategies.
- Adzerk – Build custom ad serving tools for unique PPC campaigns.
- Envato Ads – Ads for creative professionals on Envato’s platforms.
- Teads – Native video ad platform with high engagement.
- Audible Ads – PPC advertising on Amazon’s audiobook platform.
- StumbleUpon Ads – Used to be a discovery engine (now a part of Mix).
- Vast – A programmatic ad exchange for OTT/CTV ads.
- JWPlayer Ads – Monetization for video creators through ads.
- SmartyAds – Programmatic advertising platform across mobile, desktop, and video.
- Simpli.fi – Custom programmatic advertising platform.
- DataXu – Offers programmatic advertising across multiple formats.
- TripleLift – Native ad network with creative technology.
- The Trade Desk – Programmatic advertising platform with advanced targeting.
- DV360 (Google Display & Video 360) – Google’s platform for managing programmatic campaigns.
- Infolinks – Display, native, and video ads for online businesses.
- DirectCPV – Pay-per-view advertising for monetizing websites and apps.
Specialized Advertising Networks:
- Infolinks – A network that places in-text ads, display ads, and videos on your website.
- PopAds – A pop-under ad network that offers high CPC rates.
- PopCash – Another pop-under ad network targeting desktop and mobile.
- Adf.ly – Link-shortening service with advertising that pays users.
- Hilltop Ads – Offers mobile, display, and video ad solutions.
- MGID – Global ad network for display and native advertising.
- ReviMedia – Lead generation platform for multiple industries including finance, insurance, and education.