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Basic Structure & Navigation
- Clear homepage layout
- Intuitive navigation menu
- Search bar
- Breadcrumb navigation
- Sitemap
- Footer with essential links
- Consistent header across pages
- Drop-down menus
- Fixed (sticky) header
- Scroll-to-top button
Design & Visuals
- High-quality images
- Custom icons
- Unique typography
- Consistent color scheme
- Background images or videos
- White space for readability
- Minimalist layout
- Interactive elements (buttons, hover effects)
- Parallax scrolling
- Image carousel or slideshow
User Experience (UX)
- Fast loading times
- Mobile-friendly design
- Simple forms
- Logical content structure
- Accessible to users with disabilities (alt text, keyboard navigation)
- Minimal pop-ups
- Interactive buttons
- Clear call-to-action (CTA) buttons
- FAQ section
- Error-free content (spelling, grammar)
Content
- Clear, concise headlines
- Engaging “About Us” page
- Blog section for updates
- Testimonials or reviews
- Case studies or success stories
- Product or service descriptions
- Pricing page
- Team bios
- Media or press page
- High-quality downloadable resources (guides, e-books)
SEO (Search Engine Optimization)
- Meta titles and descriptions
- H1, H2, H3 tags for headings
- Image alt text
- SEO-friendly URLs
- Keywords in content
- Canonical tags
- Sitemap submitted to Google
- Robots.txt file
- Schema markup
- Social sharing tags (Open Graph)
Security
- SSL certificate (HTTPS)
- Secure payment gateway
- CAPTCHA for forms
- User data encryption
- Two-factor authentication
- Regular backups
- Secure admin dashboard
- Data privacy policy page
- GDPR compliance
- Protection against DDoS attacks
Social Media & Sharing
- Social media icons
- Social sharing buttons
- Embedded social media feeds
- “Follow Us” CTA
- Social media image previews
- Social proof (number of followers, likes)
- Shareable blog content
- LinkedIn company info
- Click-to-tweet options
- Integration with YouTube or video content
E-commerce Features (if applicable)
- Product catalog
- Shopping cart
- Wishlist option
- Secure checkout process
- Payment options (credit card, PayPal, etc.)
- Product filters and sorting
- User account creation
- Product reviews and ratings
- Order tracking
- Return and refund policy page
Analytics & Tracking
- Google Analytics integration
- Conversion tracking
- Heatmaps for user interaction
- Event tracking (clicks, downloads)
- Cookie consent for GDPR
- Contact form submissions tracking
- Real-time visitor analytics
- Goal tracking for CTAs
- Visitor demographics and behavior
- A/B testing setup for optimization
Contact & Communication
- Contact form
- Email subscription form
- Live chat support
- Phone number in header or footer
- Contact email address
- Map integration for locations
- Customer support information
- FAQ section
- Clear business hours
- Feedback or review form