A website should be user-friendly to retain visitors and turn them into potential customers. Here are some of the must-have features in your website to make it user-friendly.
1. Clean and Simple Design
Minimalistic designs and layouts are trending in today’s website design. To avoid clutter, designers use white space, highlighting the elements and maintaining a uniform look and feel of the site. By using proper fonts, colors, and styles that align with your brand identity you can easily maintain a simple and clean design to enhance visitors’ experience while browsing.
2. Navigation
Website users should be able to easily navigate through the different functions of a website. The function should be accessible and intuitive to use. Using bread crumbs you can help your user understand the location within the site and navigate them through the website and back to the dashboard with ease. To further enhance your user’s experience on your website, you can provide search bars allowing visitors to find your content quickly.
3. Responsive
When you design a website you must ensure its functionality and visual appeal on all devices including smartphones and tablets. With responsive design, users can easily browse through your website and go through all your functions easily. Moreover, you can adapt images and content that are flexible and adjustable to different sizes of screens and devices to make a website more responsive.
4. Load Times
One of the important aspects of designing a website is its loading time. The interaction that visitors will have with your website also depends on its loading time. To ensure fast loading, you can compress images without decreasing their quality, and you can minimize coding by reducing the size of CSS, JavaScript, and HTML files.
5. Accessibility
You must make your website accessible to all people including differently-abled people. You can provide descriptions for images and screen readers for your content and ensure that the side can be navigated using the keyboard. Also by using high contrast, colors, and readable fonts, you can make your website visually impaired users friendly.
6. Content
Whenever people visit your website they should be able to understand your content and be engaged for a long time. To do this, you can use clear, concise, and well-written content that can provide valuable insight to the readers. Also, including relevant images, videos, and infographics can enhance the engagement rate of your website. The content should regularly be updated and freshen up to maintain your website.
7. Clear Call-to-Actions (CTAs)
Using prominent and descriptive buttons for different activities that can be done on your website also makes your website user-friendly. By using buttons like “buy now”, and” sign up” with different colors you can make them more visible. You should also place your call-to-action where they can easily be found and used.
8. Security
Security is one of the main concerns that any user may have while visiting your website. You must be certified with a security certificate like SSL, to increase the security of data of your user and ensure that your connection is secure. You should also be clear on how your client data is being collected, used, and protected.
9. SEO Optimization
To be visible on search engines and to uplift your ranking you should focus on descriptive keywords and relevant metatags. Using clean descriptive URLs can also help reflect the content of your page and drive traffic to your website. When you use an easy URL, it’ll be easier for your potential customers to remember your website for future use.
10. Feedback and Support
It is important that you constantly work on your website and better it with time. You can easily take feedback from your clients by using forms. These feedback and questions can be answered with the help of live chat and FAQs to make it easier for users to get answers to their queries.
11. Analytics and Monitoring
It is important that you analyze and monitor your performance with the help of a different tool like Google Analytics to watch your user’s behavior, understand their satisfaction, and your area for improvement.
Conclusion
Overall, it is important to maintain a user-friendly website by applying various tactics. You can put out high-quality content and make your website responsive. By making your website load fast and easy to navigate you can drive more audience and engage them. Maintaining call-to-action and security as well as SEO optimization can also make your website user friendly.