Digital advertising has become one of the most seen forms of ad in today’s world. By advertising digitally you can significantly impact your ads campaign and its success. In Google ads, three elements are essential for you to achieve significant growth in your campaign. Targeted ads broad match and freeze match are three of the most important methods that serve different purposes to allow advertisers to optimize campaigns and reach a relevant audience.
What are targeted ads?
Whenever a company runs an ad campaign they predefine their audiences based on their characteristics, behaviors, and previous interactions with the brand this is known as targeted ads. While advertising with targeted ads you will get to tailor your campaign to specific user segments more likely to be interested in your services. With the help of target-it ads you will get a more qualified audience and customizing your ads according to the specifics that you need will also enhance user engagement and improve conversion rate.
Types of targeting in Google ads
Audience targeting
In this ad, Google enables you to define the targeted audience on the basis of their online behavior and interests letting them see your products and services ad.
Location targeting
In this method your ads we only we soon to people who are within the area of geographic location that you have targeted this can be ideal for local businesses.
Device targeting
You can target your Google ads to people who are using specific devices such as mobile phones, desktops, tablets, etc which is known as device targeting.
Remarketing
Remarketing is when you target your previously interacted customers with your ads to help them re-engage with you and convert them into a potential customer.
What is a broad match?
In Google ads, you will get to select a keyword that matches your services that word is then shown to people whose search queries align with your ads. This way of showing your ads to audiences when search queries include any word that you used as a keyword or any other terms related or synonym to your keyword is a broad match.
How does it work
When you choose a broad match method of advertisement in Google ads Google automatically matches you with the search words and shows your ads with queries letting your audiences get exposure to your products. For example, if you have your broad match keyword set as “running shoes” you are adding good of your when users search for “jogging shoes” or “running shoes” or even “athletic footwear”.
Benefits and challenges
With the broad match method of Google ads, you will be allowed to reach a larger audience and attract more visitors to your website increasing your brand’s awareness, however, this can sometimes lead to less relevant clicks, resulting in a lesser conversion rate regular monitoring and optimization of your ad performance is the must.
What is a phrase match?
Phrase match is another method of Google ads, where your ads are shown to people who search queries that include an exact phrase that you have set. It provides a middle ground between broad reach and high relevance. With phrase match, you will be able to reach relevant audiences in comparison to broad match with some flexibility to appear in a variety of relevant searches.
How does phrase match work?
Phase match works when a phrase that you have added as a phrase match keyword appears during search queries. For example, if you are phrase matches the keyword red shoe ads might appear for searches like “red shoe”, and “ comfortable red shoe” however it may not appear for shoes in red footwear.
Advantages of phrase match
Phrase match can be an ideal method for you as it balances reach and specificity making it ideal for users who want to focus on relevant audience without sacrificing reach. By requiring exact phrases make sure that your ads are aligned with the intent or interest of your potential customer leading to a higher conversion rate with later benefits in the return on investment.