Tracking the success of your ads can be a great start to understanding how your advertising campaign is performing and how it has been keeping up with your strategies. By implementing conversion tracking you can measure the progress of your marketing campaign and help you through the process of data-driven goal achievement.
1. Create a conversion action in Google ads
To create a conversion action in Google Ads you need to login to your Google Ads account and access the dashboard. After that, you can click on tools and setting icons in the top right corner where you will select “convergence” in the measurement section. After that click the + new conversion action button to choose a website as a convergent type and enter your website URL. Follow the prompt so that you can define your conversion goals like sales, leads, or page review.
Now you can easily configure conversion details by setting a value of a conversion or leaving it blank and saving your settings by clicking create and continue.
2. Get the conversion tracking tag
After you have created a conversion action Google ads will generate two pieces of code; the first one is the global site tag which helps you track the general activity of your website and the the second one is an events snippet which helps you track specific conversion actions like purchase or form submission.
3. Install the global site tag
After you have followed the processes above, you can copy the global site code that is provided by Google ads. Now add the tag to your website by pasting it into the head section of every page on your website.
4. Install the event snipped
A copy of the event snippet code, unique
to each conversion action should now be added to the convergent trigger. you can place the snippet on a specific page where the conversions occur and alternatively configure the snip to trigger the specific action.
5. Use Google tag manager
Using a Google tag manager GTM is optional it can help you set up conversion tracking to be more scene-line. To use Google Set Manager you open your GTM account and create a new tag then choose Google Air conversion tracking as the attached type. Here you can enter the conversion ID and label as provided in Google ads. Here you can define triggers and publish the changes.
6. Test your implementation
After you have followed the steps above, you verify the tab using the Google Track Assistant browser extension and check if the global sides tag and events snippets are correctly working. After you have followed these steps you will be able to log in to your Google account and verify that conversions are being tracked in a few days.
Google ad conversion tracking is a sweet process that can enhance the inside of your marketing campaigns. It also helps you monitor your user’s actions and optimize the campaign to maximize your return on investment.